Rebalance entered 2025 as a strong six-figure brand, but was limited by a reliance on short-term metrics like platform-reported ROAS.
Development was centered around speed and scalability. We built the website using Next.js, ensuring it was lightweight and highly optimized.
The Strategy
Meta "Andromeda" & Data Intelligence
We implemented a dual-track strategy: a custom Business Intelligence Suite tracking SKU profitability, cohort health, MER, and CLV:CAC and a creative engine deploying high-production assets alongside low-fi UGC to saturate the Meta ecosystem. Hyper-segmentation by buyer persona mapped products to specific "Jobs to be Done," creating bespoke funnels that resonated with individual customer psychology. Mid-journey retargeting then captured high-intent users who engaged with specific creative hooks, bridging discovery and final purchase.
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Client Testimonial
"Working with Ade at 99 Growth Agency has been one of the most impactful decisions I've made for my business. In just six months, he helped grow our business by over 65%, but what really sets him apart is that he doesn't just focus on ads, he looks at the entire business. Ade has played a huge role in improving our overall efficiency, from how we operate day-to-day to how we launch and scale products. Finding Ade has been a turning point. He's dedicated, loyal, and genuinely invested in our success."
Izzy
Co-Founder, Rebalance
The new AeroLogix website is now a key part of their business growth, serving as a powerful tool for attracting new clients and strengthening relationships with existing partners.
For us at Boltshift, this project was an opportunity to push the boundaries of what a modern logistics website can achieve.
Next projects.
(2016-25©)
