Your list is
sitting on
untapped revenue.

No. We start with a full audit of what you have. If your existing flows are working, we keep them and build on top. If they're broken or underperforming, we rebuild the specific parts that need fixing — not the whole account. We never delete anything without your approval, and we document every change we make.

Most clients see flow revenue within the first 7–14 days of launch. The welcome series and abandoned cart flows typically generate the fastest returns because they trigger immediately from real-time behaviour. More complex flows like win-back and VIP take 30–60 days to build meaningful data and optimise around. By month two, you should have a clear picture of the email channel's contribution to total revenue.

Flows work from day one regardless of list size — they trigger based on behaviour, not list volume. For campaigns, you need a minimum of around 500–1,000 engaged subscribers to get meaningful data. If your list is smaller, we'll build a list growth strategy alongside the flow build so the two scale together. A small, highly engaged list consistently outperforms a large, disengaged one.

We write everything — subject lines, preview text, body copy, and CTAs. We'll ask you for brand guidelines, tone of voice references, and any product information we need, but you don't need to write a single word. For campaign emails, we'll share copy for approval before any send goes out. For flows, we build the copy into the flow itself and you review before it goes live.

Yes — list growth is part of every monthly management plan. We optimise your Klaviyo pop-up forms (timing, copy, offer, mobile UX), build lead magnet sequences where relevant, and sync your paid media campaigns to capture emails from ad traffic. We also manage the suppression and re-engagement strategy so your list stays clean as it grows.

Flows are automated sequences triggered by a subscriber's behaviour — signing up, abandoning a cart, making a purchase. They run 24/7 without you doing anything. Campaigns are one-time sends to a segment of your list — product launches, sale announcements, content emails. Both are important and they compound together: flows generate baseline revenue, campaigns generate spikes around key moments.

They're most powerful together. We sync your Klaviyo segments to Meta Custom Audiences — so your lapsed email subscribers also see your retargeting ads. When you run a campaign email, we time paid ad creative to match, so the message hits on multiple channels simultaneously. For list growth, we drive ad traffic to pop-up forms and lead magnets. The two channels referencing each other consistently outperform either one alone.

Yes, as part of the Full Stack plan or as an add-on. We manage SMS through Klaviyo or Attentive depending on your existing setup. SMS is best used for time-sensitive sends — drop alerts, flash sales, and cart recovery nudges where a 98% open rate in 3 minutes makes a material difference. We handle compliance (TCPA/GDPR), opt-in flows, and monthly sends alongside your email calendar.